Navigating Social Media in Higher Education: My Thoughts
Hi, I’m Liza Shevchuk – Communications Coordinator for UC Berkeley’s School of Optometry & Vision Science! Since joining the school in 2022, I’ve observed how social media functions as a strategic tool to strengthen our community and expand our reach to key audiences, including alumni, students, faculty, and prospective applicants. In higher education, social media transcends mere visibility; it serves as a bridge to engage diverse groups in substantive, impactful ways. Purpose-Driven Social Media In my role, fostering authentic engagement is essential. Social media for us is not solely a platform to highlight achievements but an opportunity to reinforce our community’s core values. For instance, our posts about annual trips to Nicaragua with Volunteer Optometric Services to Humanity (VOSH) reflect a commitment to global health. Followers see beyond the surface of the posts – they witness our values in action, fostering a genuine connection to our mission. Effective socia...